As well, the business owner will entice buyers to visit his store by promoting latest fashions, hard to obtain items, newest and best technologies and those items that are state of the art. People wanted to know how to find these shops and services. As towns grew into cities, the need for a local directory became ever more important and useful.  Traveler’s in today’s fast moving cars must recall that the means of travel was still on foot or horseback. As roads were built and improved and as families acquired the means, travel was also accomplished by carriage, stage coach and trains.